Three Skills for SEO Success:-

Every job and every niche  has its own particular set of skills that are necessary for success. An aptitude for or natural ability in one or more is certainly a plus in your favor, but that leaves the rest to be learnt.  Search Engine Optimization (SEO) is no different. There are some things you just have you likely are intrinsically good at, but like everything else in life, if you really want to be an good at something, it takes continued practice. Even if stardom isn’t one of your goals, if you’re going to be engaged in using SEO, you’re going to have to at least have some knowledge of what it takes to be a winner. There are many, many skills, but three will determine whether you rise or set in the SEO galaxy.

• Writing skills – Let’s face it, if you can’t write clear, compelling, concise, communicative, quality content, no amount of SEO or even traffic for that matter is going to achieve your business objectives. Content is king, as they say, and if you can’t put enough decent sentences together to create content readers will read, you probably should look elsewhere for a job, or hire someone to do the writing for you.   Harsh, perhaps? But, true, nonetheless. Good SEO professionals know that it’s the content that makes or breaks the campaign. Everything that is the world of SEO revolves around words that engage your target audience.  And it’s not just keywords, anymore, but the whole package deal. Use those words well, and you’ll shine like the sun and an audience will flock around you like the Dipper around the North Star.

• Social Media Savvy – Something else we need to face is that social media is here, and it’s not going away any time soon. All that writing you’re doing has to find its intended audience.  Most of those audiences are *gasp* humans on social media sites.   Blogs, Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and StumbleUpon are essential platforms you need to at least have a working knowledge of and some hands-on experience with. Otherwise, all your hard work creating SEO content is going to just sit there, hoping a reader comes along, just so much cyberspace junk.

• Analytical Abilities – What good is it is you have a huge audience reading all your killer King content that you are unsure your audience even likes? One of the quieter, invisible, behind-the-scenes aspects  of  SEO is knowing just how well you’re doing with it. Is your blog flagging on Fridays? How about Facebook? Kicking it at the beginning of the month, but stagnant since then? You need to  have some idea of how each platform is performing, which articles are getting the most attention, which videos are just wasted time. Your website’s pages can tell you a lot about your visitors and their actions, too, but you’ve got to know where to go to get the information from them. Learn the analytical tools offered by each of the platforms and websites you are involved with. Then, learn how to make changes that may improve your performance. Replace that dead weight video. Perk up that blog with a new theme or template to improve readability. And for Heaven’s sake, fix that Facebook problem before it freezes like that.

An ancient Chinese proverb says that the first question is the beginning of all knowledge. the first thing you need to know is what you need to know. After all, SEO stardom isn’t as difficult to obtain as it might seem. You can learn everything you need from the comfort of your own keyboard and then you can shine like the SEO star you were meant to be.