internet marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

                                                  
 So far in 2012, Google’s Penguin update launch has been far and away the biggest story in SEO.  However, don’t let the dominance of Penguin-related coverage fool you. There have been plenty of other important tweaks as well.
For example, although it seems like ages ago, Google’s “Search, plus Your World” feature was only launched in January of this year. In addition, we’ve also seen changes made to sites that feature copyrighted content, to the way keyword data is displayed within Google’s SEO tools and to the impact negative SEO can have on a site’s search rankings
                                         
                                              

As we approach the Labor Day holiday, it’s a good time to look back and review all of the great content that’s been published so far this year. It’s been a busy time in the world of digital marketing, considering everything from the highly influential launch of the Penguin algorithm update to shifts in the way consumers engage with social networks and mobile devices.

  

Social Media

Beyond changes made to the search engine algorithms, the role and impact of social media have been changing as well. As consumers begin to rely on these popular websites more and more—and as the search engines give an increasingly large priority to certain signals found on these networks—2012 can be described as the year in which social media became a “must have” for organizations, rather than just an added perk.